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Beware the Pitfalls of Social Media

Beware the Pitfalls of Social Media

It used to be that if you wanted to build a small business into a big business you had to spend a lot of money. Mail campaigns, print advertising, radio and television spots had to be purchased in a wide range of markets to get the word out about your product or service. Times have changed, and the Internet is king. Any small business can grow significantly by using social media, and a lot of it is free! Twitter, Facebook, Youtube and many other sites allow anyone to talk about anything, anywhere, at any time, and it won’t cost you a nickel. Or will it? In this society of free speech and one-on-one customer engagement through free or low-cost social media, the pitfalls are many and they can cost you if you aren’t careful.  Saying the wrong thing can result in everything from customer backlash to corporate lawsuit. In the digital age even the things you delete can live on forever through website caching and screen shots.  Read on to find out how to protect your business.   What Does Your Liability Insurance Policy Cover? Most businesses purchase Commercial General Liability Insurance to cover things like slips and falls or products liability, and those policies usually include coverage for personal and advertising injury. Personal or advertising injury may include using copyrighted photos without proper licensing or permission, slandering a customer or a competitor, or advertising the wrong price or details on an item. So what happens if you make a mistake in an online Facebook status, or offend someone on Twitter? Generally the advertising injury portion of your policy...